Formulación Del Modelo de Negocios para la Creación de Una Empresa de Bebidas a Base de Café en el Municipio de Pitalito (Huila) para el Periodo 2021 - 2025, Utilizando el Modelo Canvas.

Abstract

Currently, in Colombia, coffee beverage stores have had a great boom, however, many businesses with this commercial orientation have not carried out a correct study of the business model. This work aims to design in a segregated and innovative way, a business prospect oriented towards the establishment of a coffee-based beverage company, using the Canvas model, serving this model for the formalization of a productive proposal for an initial time horizon of 5 years (2021 – 2025). In order to achieve this proposal, it is hoped to carry out the recognition of the sector and strategic planning of the business model, together with the nine modules of the business model Canvas, strategies found and the operational system. The collection methods and techniques used were through interviews, surveys and workshops, the predominant type of research was a qualitative approach with quantitative data, which allowed to determine the design of the business model, generic strategies, and the operating scheme, highlighting the thoroughness of this process that allowed a better validation of the business model.