Proyecto de negocio internacional para la exportación de café orgánico & gourmet al mercado Alemán

Abstract

The main objective of this work is to carry out an international business plan for the export of 100% natural organic and Gourmet coffee to the German market, answering questions such as: Will it be viable to enter the German market with a Colombian product such as organic coffee & gourmet ?, in preparing the project, the descriptive methodology was used in which secondary sources of information from different official entities were used such as: procolombia, FNC, the central intelligence agency CIA, the international coffee organization, among others, Thanks to the information provided by these national and international entities, it was possible to successfully carry out research and study of the market to characterize the product, allowing the analysis of supply and demand, taking into account different variables such as culture, economy, preferences. consumption and international relations between Colombia and Germany which is our country of destination for the export of organic and gourmet coffee.