Estudio de factibilidad para la creación de una empresa dedicada a la producción y comercialización de tejidos propios del pueblo indígena nasa

Abstract

Colombia has a vast cultural wealth, taking into account the 106 indigenous peoples living in Colombian territory. Such is the case of the indigenous community NASA accentuated in the department of Cauca, a population that has a very important artistic wealth for the survival of the same. The craftsmanship within the community is established with the purpose of not losing the uses and customs that are embodied since centuries ago. Knowledge comes mainly from mothers, who are known as weavers of life as they are the ones who acquire the knowledge of the fabric. The products are elaborated according to the cultural worldview, that is the reflection of symbology, representative figures, and meaning. The product line is based on backpacks of different sizes, ruanas, hats and handles. According to the above, the product proposed to start with the project are the backpacks because they are better known in the domestic and foreign market. Taking into account the above factors, the idea arises of producing and marketing indigenous handicrafts made by the mothers of the Nasa community, from the indigenous reservation of Mosoco Paéz Cauca, in order to promote culture and generate sources of income for mothers-heads of households and other interested persons by supporting their traditional own economies, the raw material used for the development of the products shall be sheep’s wool, in addition to adopting natural plant-derived colors in order not to include industrial material and to mark a differentiating factor. This project is emphasized on a line that establishes the excellent quality in the products to be offered, it should be noted that artisanal products are made manually by people with experience in weaving; where their learning has been perfected over time as these weavers acquire the experience from a young age.