Proyecto de creación de una empresa comercializadora de productos para eventos especiales en el centro empresarial dorado plaza de Bogotá a partir del modelo canvas

Abstract

The celebration of special dates has become something important for our social environment, and more and more people are looking for new alternatives to surprise their loved ones on a certain date. Therefore, it is intended to create in the Dorado Plaza Business Center in the city of Bogotá from the canvas model, a product marketing company (surprise boxes, shelves, surprise breakfasts, chocolates, roses, etc.) for clients who must attend special events. . Therefore, a market study will be carried out, a technical study, and the economic and financial viability required to carry out this business idea will be determined. In the same way, with this undertaking, it is expected to respond to the needs that have been arising in this sector, mainly in the Santa Cecilia UPZ Modelia neighborhood of the town of Fontibón, as evidenced in the results of the feasibility account of this project , where the opportunity to offer all kinds of products related to special dates is observed, with prices according to the economy of the people who live and / or work in this sector.