Desarrollo de una planeación estratégica para la empresa Cabali S.A.S. por medio de la metodología balanced scorecard

Abstract

In this degree work, the author carried out a study on the company CABALI SAS, which diagnoses its economic situation, establishing its weaknesses and strengths to propose alternatives for improvement, from the point of view of commercial, financial and administrative aspects, with the development of a strategic planning for the company, by means of the BALANCED SCORECARD methodology.

The document consists of seven chapters, applying its scientific-academic rigor, with a practical and real approach, since it analyzed precise information, taken directly from the company; Currently the company has participation innts of Boyacá and Cundinamarc, and distributes the products to the public under its commercial names of Almacenes Markopolo and Almacenes Circus, which generate 42 direct jobs annually and an average of 23 indirect jobs.

This paper intends to give application in the aforementioned process to administrative tools with an engineering focus such as Strategic Planning and methodologies such as the Balanced Scorecard. The hypothesis is that these applied approaches can be definitive for obtaining successful result in the activities carried out by the company.

Updated information on Mipyme was established by the author, presented in such a way that it is useful to the company's directives and understandable to any reader, in the final part establishing the results, discussion and conclusions on how to apply specific tools.