Estudio de prefactibilidad para la puesta en marcha de la tienda virtual universitaria UAN

Abstract

This research work arises with the objective of studying the viability of marketing products and / or services through a virtual university store aimed at the community of the Antonio Nariño University. First, a process of contextualization of the research is carried out through which the description of the most important concepts to approach commercialization through a digital platform is carried out, then the current situation for electronic commerce in economic aspects is stated , legal, organizational and statistical. Then, carrying out the analysis and exposing the results of the most relevant aspects for the commercialization through an electronic resource, aiming at customer satisfaction through high-quality products / services, which would increase the frequency of purchase and the positioning of the store. Finally, a study is carried out by means of which the financial viability of the business is evaluated, making five-year projections, taking into account the cash flow and financial indicators which allow measuring the feasibility and the benefit that the business model.