Plan de negocios para la creación de un restaurante de comidas rápidas basado en la papa que opere en la Ciudad de Neiva

Abstract

The purpose of this degree work is to analyze the feasibility of creating a business plan for the Creation of a fast food restaurant with a healthy trend, with one main ingredient: baked potato with colored pulp. A market investigation was developed where it was found that fast foods are highly consumed by the population, but they would be interested in obtaining a product where they could change their eating habits, changing the paradigm of fast foods "junk" for foods quick "healthy". Similarly, the conclusion was reached that people would be willing to pay a considerable value for a differentiating product, of excellent quality and with a good nutritional balance; Therefore, it was determined to set an average price of $ 10,500 pesos per product. On the other hand, a process flow was developed to determine the production steps of the products offered to guarantee their quality and provide excellent service. Also, the characteristics, supplies, inputs, resources, tools, conditions necessary for the operation of the project and production costs were described to determine the profits by product. Finally, a financial plan was made to establish the viability of the project, where it was concluded that each year the profitability of the business is positive, with an IRR of 29,1% and a NPV that does not exceed the business expenses. The quantities to be sold in the first year are 14,827 units and the sales volume is expected to increase consecutively per year. The sale price would increase depending on the growth of the industry, an increase in market coverage and the increase in installed capacity, where it was stipulated that it was 7.8% per year.