CrossBorder e-Commerce: Nuevo acontecimiento en la Internacionalización de las MiPymes en Colombia

Abstract

In this article, cross-border electronic commerce is analyzed in a general way as a new event in internationalization for MIPYMES (Colombian initials for Micro Pequeñas y Medianas Empresas) in Colombia. In the first section, it is examined the current situation of CrossBorder e-Commerce at a global, regional (Latin America), and national level. At the global level, the main countries that have a greater participation in global electronic commerce are identified. At the regional level, it is shown which Latin American countries are concentrated in regional electronic commerce. At the national level, it is considered to observe how e-Commerce has contributed to the country's economy, as well as the distribution of electronic commerce by departments and the behavior of the sectors that consumers demand the most, taking into account the CrossBorder e-Commerce in Colombia current situation. Next, it is considered to study the challenges that Colombia must overcome for the consolidation of cross-border electronic commerce, among them, it is mentioned the logistical and infrastructure challenges, beside regulatory and public policies to promote CrossBorder e-Commerce in the country. Finally, the challenges faced by MSMEs in the adoption of CrossBorder e-Commerce in Colombia are approached, such as trade finance, logistics, and digital regulations, before advancing on the mentioned topic, first it must be determined the obstacles that MIPYMES must surpass within its internal organization to advance towards digital transformation, this in order to strengthen local electronic commerce and then get into International electronic commerce.