Diseño e Implementación de un Plan Estratégico que Permita la Ampliación de los Canales de Venta de los Servicios Ofertados del Consultorio Veterinario “Cuatro Patas” en el Municipio de Acacias-Meta

Abstract

This work shows the benefits for permanence, positioning in the market and staying current through the design and implementation of a strategic plan to strengthen the Four-legged veterinary office as a service provider for pets. Initially to establish the relevance of a business improvement strategy, the current status was identified and reviewed using tools such as CANVAS and the SWOT matrix for information analysis, the need to expand its sales channels where both customers Both recurring and new may be able to easily carry out transactional processes and access the services offered by the practice. In order to achieve the proposed objective, it was necessary to carry out a projection of the components that are part of the strategic plan such as: sales and marketing plan, operation plan, financial plan to establish the feasibility of the proposed strategy and the benefits of its implementation. Once the projections of the aforementioned plans had been made, it was possible to establish the viability of the strategic plan, since in the results obtained with a minimum investment, new markets, potential customers, transactional ease are explored, sales optimization and a recovery of the investment is achieved. initial short-term where in the future the business can expand while maintaining good service, human quality. In turn, within the implemented Strategic Plan, E-commerce and virtual platforms were included as a tool that not only allow reaching the customer, but also personalized interaction and loyalty. Keywords: E-commerce, strategic plan, feasibility, business.