Caracterización del ecosistema digital en Colombia: una mirada a la evolución del e-commerce 2015 al 2020, teniendo en cuenta la dinámica internacional de sectores representativos en el país

Abstract

The aim of this research focuses on characterizing the digital ecosystem in Colombia, with a look at the evolution of E-commerce, taking into account the international dynamics of the sectors that stand out in the country. For developing this work, we used the descriptive, quantitative methodology with a documentary historical approach. First, to identify the policy and key elements of the digital ecosystem in Colombia, taking as a reference the period from 2015 to 2020, in order to know the beginnings, everything that it encompasses and how this ecosystem has contributed to the development of the country. As a second point, we went on to determine the most dynamic sectors in E-commerce that have helped in the economic growth of the country. In the aforementioned years and finally describing the dynamics that the most representative sector of the country has implemented for international sales in order to see how much and how it has helped its economic growth. Concluding, Colombia has adopted E-commerce as one of the main tools to enter foreign markets, however, it has been limited in aspects such as supporting small companies in the implementation of technologies in their processes