Estudio de prefactibilidad para la exportación de helado desde Neiva – Huila con destino a Lima Perú

Abstract

The company Procelacteos LTDA, has a track record in its market over thirty years, its owner, Mr. Pablo Beltrán, transformed what was initially a dairy farm into a small marketing company of products derived from milk (cheeses, yogurts and oats in bag); Subsequently, the company was generating a new and expanding catalog of products, within which it has added products such as ice cream and ice cream cream in different versions, prices, sizes and presentations. Currently, the company in question has exclusively a line dedicated to the production and marketing of ice cream, called "Super Cone" which also has around thirty years of presence in the local, regional and national market, managing to establish seven large points of sale in six different cities, these being: Neiva, La Plata, Garzón, Florencia, Bogotá and Girardot respectively; Although the company sells different products at retail, its strength is wholesale marketing; being among its three star product lines: hard ice cream, prepackaged and soft ice cream, for which it has developed significant safety, quality and health standards with in the sanitation regulations.