Plan de negocio para la creación de una empresa de chocolates a base de alto contenido de cacao en la ciudad de Bogotá

Abstract

This business plan has as a purpose to build a company with high technology in machinery and equipment to produce and selling chocolates based on high cocoa content. Cocoa, which is the main raw material, we want it to come from the departments of Meta, Putumayo and Vichada, where according to the NFC (National Federation of Cocoa Growers), these departments are producers of fine aroma and flavors’ cocoa. 5 With this company, the objective is to conquer an important market share that allows the sustainability and viability of the business, taking into account the trends in the existing food sector, which is a trend for foods that take care of people's health.