Plan de negocios para la creación de una empresa productora y comercializadora de joyería en el municipio de Pitalito, 2021

Abstract

Nowadays, fashion trends have an incomparable volatility. Day by day, it can be observed that new designs that satisfy consumers’ needs are presented. This allows the market to have a great projection, since there are unsatisfied needs and there is always expectation for new products. Therefore, the f ollowing business proposal seeks to identify the results of the implementation of a business plan for a jewelry store in the municipality of Pitalito, Huila. This research study will be quantitative descriptive and will identify a potential market niche that has been affected over the years by the lack of understanding on the part of jewelers when reaching customers. This has created great difficulties since they only want to sell large quantities, thus forgetting the considerable importance that exclusiv e products have. For this reason, this proposal focuses on highlighting the essence of each customer through personalized jewelry with the implementation of materials such as quartz, gold, emeralds, silver, stainless steel and rhodium in order to reach all types of purchasers regardless of their economic stratum.