Plataformas digitales y su influencia en el consumo de bienes importados en Colombia

Abstract

And all this is thanks to Big Data and Data Analysis that is a trend today in which the interactions of people are analyzed on digital communication platforms such as: WhatsApp, Facebook, Wechat, Twitter, etc. This happens from the moment the person downloads the application and from there is giving them access to the information and thus determines the Consumption Profile which determines the product to be imported and causes it to be influenced in the acquisition of the product by the advertisements implanted based on their interactions on digital platforms. This is evident from the beginning of the platforms for the consumption of food or teleworking that made it much more noticeable as International Trade