Plan De Mejoramiento Del Departamento Comercial Fundamentado En La Búsqueda De Nuevos Mercados Internacionales De La Empresa Ave Logistic Sas

Abstract

During 2021, palm oil production was 1.75 million tons, growing 12% compared to 2020. Domestic sales increased 42%. Sales to the local market reached 1.2 million tons, in addition to a 71% share of sales in the food and biodiesel markets. (Fedepalma, 2023) The company A.V.E LOGISTIC S.A.S, born of the initiative to break down the commercial barriers that today is in the main sectors of the economy, for the interest of the company, the agroindustrial sector of vegetable oils and fats which is divided between the informality of intermediaries, and the palm oil mills, refineries, other buyers and sellers within the supply chain. The purpose consists in first measure, to dynamize the distribution channels among the consumers of oil and fats directly with the manufacturer in Colombia, or any part of the world, offering competitive prices of the products required; in addition, the value proposition is to offer the logistic services derived from the collection of the product in the Factory to the destination country.