Análisis de estrategias de comunicación y mercadeo en microempresa de artículos deportivos en Fontibón: Estudio de Caso de Fábrica Attle

Abstract

The development of this research is aimed at analyzing the communication and marketing strategies implemented by sporting goods microenterprises established in the town of Fontibón, with a focus on the case study of Fábrica Attle, with the purpose of identifying their successful approaches and areas of improvement, for which a mixed method of data collection is used that will allow information to be collected on the specific strategies that sporting goods microenterprises use in their communication and marketing, analyzing the effectiveness of the strategies used by Fábrica Attle, the study case, to understand what has worked well and what has not, pointing out the specific areas where Fábrica Attle and other microenterprises can improve their communication and marketing strategies to achieve better performance in the market.