Plan de negocios para la creación de un club nocturno innovador llamado “sodoma club” en la ciudad de santa marta

Abstract

Santa Marta, a beautiful city on the Colombian coast surrounded by the Caribbean Sea, with a tropical weather and historical trajectory in each place it has, whose main economic activity is tourism and historical commerce due to the history that the city possesses, the emblematic sites and being known as the second oldest city in Colombia. It gives us the opportunity to receive national and foreign visitors who come to the city in search of spaces for fun, relaxation and enjoyment with their own, it is to be known that in recent years Santa Marta has enhanced its tourist attraction and more and more people are visiting it for holidays, school/Job breaks or vacations. Among many of the tourist attractions, of which we can highlight the Tayrona National Natural Park, Ciudad Perdida, Rodadero, Taganga, Minca. They are one of the main destinations that are attractive to the city and that show the diversity of beaches, landscapes, climates and experiences that the city can offer. Like those mentioned above, there are tourist sites that are heritage of the city for their history and meaning such as: La bahía, La Quinta de San Pedro Alejandrino, El centro Histórico, Museo Del Oro Tayrona, among others. At dusk and after the city gives us a beautiful sunset unique in the Colombian Caribbean, the city illuminates the night and we give way to the nightlife, characterized from the wide gastronomy of the restaurants to the tours in the well-known "Chivas" that offer the service of touring the city accompanied by the best Caribbean music. This is where we reach an important point for the development of this project; Santa Marta has been characterized by its diversity of tourist options and it is for this reason that it is attractive for those who visit us, but does the same happen with night places, more specifically with clubs, bars and / or discos? 11 For the development of this project, this important point will be taken into account, from which a great difference arises between what we consider a diversity of options to offer our visitors and from which we have identified a great opportunity for the city to grow commercially and touristically.