Plan de negocios para la creación de un restaurante dedicado a la preparación de comida a base de pescado y mariscos en la ciudad de santa marta

Abstract

This business idea was born to create a new artisan proposal when it comes to eating seafood, taking into account the culture of the fishermen of the city of Santa Marta, thus achieving a different way of preparation. The idea of this project is to open up the opportunity to create employment for fishermen in the area to improve their lives and achieve excellent quality in the final product. The Samarian culture has a lot to offer tourists through its food and tradition, but the big restaurants in the city have left their customs and traditions behind. This restaurant seeks to preserve customs, additionally offer a pleasant experience to diners, and achieve greater acceptance among the public. This project carries out a mixed type of research since it implements a qualitative and quantitative detection model, for which the implementation of various devices of a primary and secondary nature is carried out to find the global investigation of the object of analysis. and formulation. At the institutional level, this study is carried out according to the guidelines of the business administration study area.