Estudio de prefactibilidad para la producción de una bebida instantánea del cereal de quinua en Villavicencio-Meta.

Abstract

In the current context, there has been an increased interest in the market for healthy eating, which proposes the production of an instant drink made from quinoa in VillavicencioMeta. Quinoa, recognized for its health benefits and nutritional value, emerges as a promising ingredient in the food industry. However, it is essential to address key challenges such as understanding the market, establishing an effective organizational structure, and conducting financial analysis to support the required investment. The research has focused on a comprehensive methodology that includes gathering market data, developing financial projections, and analyzing consumer perception. The results obtained support the feasibility of the enterprise. The market shows a progressive demand for healthy products, and consumer perception is positive. The organizational structure and necessary technical resources have been effectively defined, suggesting a solid foundation for the proposal's operation. In summary, it presents itself as a solid and promising opportunity in the current context of food production. The demand for healthy products and positive consumer perception support ensuring long-term success; it is crucial to maintain a product effectiveness focus and constantly monitor financial indicators. This initiative not only promises commercial benefits but also can contribute to social development and promote healthier eating habits in the region. Keywords: Feasibility, Quinoa, market study, technical study, financial study