Proyecto para la creación de un centro de capacitación de marketing digital para las mujeres emprendedoras en la localidad 17 candelaria de la ciudad de Bogotá

Abstract

This degree work is carried out by the author's knowledge when collecting physical evidence of the problems faced by entrepreneurs in the Candelaria sector, with the management of information and communication technologies and their applicability in the development of their activities, which for this case are sales through social networks.

Companies use strategic instruments to maintain commercial relationships, one of them is training. But when the relationship occurs between individuals engaged in the informal economy, it is established that it does not come easily because they have not been studied as a work tool that can improve their quality of life

A market study will be carried out, guided step by step to collect the information and the results obtained, both from the market and from the competition. The methodology that clearly expresses the method used, the selected information collection instrument consistent with the method, the type of research, the techniques used to collect the data, the instruments designed, the sample or the population. In addition, the formulation of the Sales and Marketing Plan or Strategy is written.

Likewise, a technical study will be carried out that includes everything related to the operation and operation of the training center. in which the technical possibility of providing the service is determined. It realizes the organization of production, equipment, system, control and logistics, elaboration of the good or service, It includes an operation flow chart.

The financial plan presents the analysis or presentation of the Financial Statements, P and G, Balance Sheet, Flows and Funds and Cash Flow, current or projected and demonstrate the financial viability with the appropriate indicators, among which are NPV , IRR, Point of Balance, profitability of the Investment, among others. Finally, the conclusions and achievements are drawn up as a result of the proposed research.