Proyecto para la creación de una empresa de producción y comercialización de fruta troceada empacada al vacío en la ciudad de Cali

Abstract

The present work develops a project for the creation of a company producing and marketing vacuum-packed fruit in the city of Cali, in which different studies were carried out to know the feasibility of it. In the first place, it is developing a market study, which allowed to know the competition in the sector, likewise, identified the target market and its preferences, by means of a survey conducted in the city of Cali, a total sample of surveyed 273 people, met the demand of the market that is willing to buy the product and pay for a package of fruit vacuum packed by 200g, a total of $4,000. Then an operational plan was made, in which it was possible to establish, the different production processes, also identifying the resources, inputs, capacity and locality required for the effective operational operation of the company. Finally, a financial plan was made, in which the financing plan, the sales budget, the different costs and expenses to be incurred, as well as the cash flow, the break-even point and the indicators that conclude that, carry out the project if feasible.