Motivación de Turista en la elección de un hotel en la cuidad de Buga

Abstract

In this work whose objective is to recognize and study the intrinsic and extrinsic psychological motivations of a tourist when choosing a hotel in the city of Guadalajara de Buga. It is emphasized in the theory of Fernando Toro for the analysis of the particular motivations of a tourist in the selection of hotels and his tourist motivations. The research method is qualitative, in which it is described through observation and through an instrument that allows the analysis that is necessary to recognize the intrinsic and extrinsic motivations for a hotel in Guadalajara de Buga. In this way, the study identifies different motivations in the tourist with intentions mostly oriented to the feeling of well-being, towards the satisfaction of their own needs, and towards their expectations of safety.