Diseño de propuesta de mejoramiento de la gestión administrativa de CIDEB LTDA en ciudadela parque industrial

Abstract

The Boyacá Industrial Cooperative is the managing and managing entity of the Industrial Park Citadel of Duitama, for which a proposal for improvement of administrative management was proposed, as part of an internship degree work. In the development of this project, it shows a field work carried out in various stages, considering the relevant information of the company as its strategic plans that show an evolutionary business analysis, reflected in a timeline and financial indicators, in which they are determined elements immersed in the positioning, growth and development of the Industrial Park; Likewise, a diagnosis of the regional context and the current situation of the organization is described, emphasizing the behavior of the management lines currently managed. Internal and external variables were determined as part of a SWOT matrix that concludes in critical points of improvement, which were analyzed and studied in order to determine strategies that impact management of the organization, and were also taken as a reference point for the development within the Canvas tool and the integral Dashboards for the strategic proposal for improvement. The main findings determined in this study reflect that the promotion and implementation of new services and benefits that contribute to greater associativity are relevant to the CIDEB Ltda, also the positioning of new and large industrial-type companies and the continuation and investment in social projects would contribute Better management for industrial park.