Propuesta de negocio y prototipo de app móvil hanut para la comercialización de ropa para comerciantes y personas naturales

Abstract

Throughout the economic development presented during the COVID-19 pandemic in Colombia, several economic sectors were seriously affected, including the textile industry. By not having any contingency plan for eventualities like the one mentioned above, traders not only saw their sales decline, they were on the brink of bankruptcy and others had to liquidate their companies. In this work, the creation of a mobile application prototype through which users can sell both new and used clothing is proposed, allowing them to have a platform in which they can increase their audience, their sales and have a plan of contingency in case of closing your business premises. The proposed application has different modules that allow the creation of clients, their authentication to enter the system, make publications, among others; Design Thinking was used as a methodology, which allowed to make a closeness with the users to determine their needs and from them make design decisions